The Evolution of the Cleveland Browns Logo
From Brownie the Elf to the Modern Script Wordmark
1983-1995 and 1999-2002: The Script Wordmark Logo
The Browns introduced their iconic script wordmark logo in 1983, which became synonymous with the team for over a decade. It featured the team name "Browns" written in a stylized, flowing script, with a football-shaped "o" in the center. This logo was also used from 1999 to 2002.
1950s-1982: Brownie the Elf
Prior to the script wordmark, the Browns used a cartoonish logo featuring Brownie the Elf, a character inspired by the team's mascot. Brownie was depicted wearing a brown elf costume, helmet, and football, with the team name "Browns" written across his chest. This playful logo symbolized the team's fun-loving spirit.
1995-1998: The Minimalist Orange Ball Logo
In 1995, the Browns underwent a rebranding and introduced a minimalist orange ball logo. This logo featured a solid orange circle with the team name "Browns" written in white inside the ball. The simple and bold design was intended to convey the team's strength and stability.
2003-2014: The Modern Script Wordmark Logo
The Browns returned to their classic script wordmark logo in 2003, but with a more modern and refined design. The letters were given a sleeker and more angular shape, and the overall color scheme was changed to a combination of orange and brown. This logo has undergone subtle tweaks over the years, but it remains the most recognizable symbol of the Cleveland Browns.
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